EasyPeasy Sales vs HubSpot: Which CRM is Right for You?
Both are popular CRMs, but they serve very different needs. We break down pricing, features, setup time, and AI capabilities to help you choose the right one for your business.
The short answer
HubSpot is a powerful, well-known CRM — but it's built for marketing-heavy teams who have time to configure and manage a complex system. EasyPeasy Sales is built for SMEs who want a sales system that works from day one, with AI features included rather than sold as expensive add-ons.
Pricing comparison
Let's compare real costs for a team of 5 salespeople:
| Plan | HubSpot | EasyPeasy Sales |
|---|---|---|
| Entry plan | £90/mo (Starter) | £79/mo (Starter) |
| Mid plan | £400/mo (Professional) | £199/mo (Growth) |
| Per-user pricing | Yes (£18-£90/user) | No (flat fee) |
| AI features | £400+/mo add-on | Included |
| 5-user total (mid plan) | £400/mo | £199/mo |
| Annual saving | — | £2,412 |
HubSpot's per-user pricing means costs scale with team size. EasyPeasy Sales' flat fee means your cost stays the same whether you have 1 rep or 20. For a growing team, the savings compound every year.
Setup time
HubSpot's onboarding takes 1-3 weeks for a proper setup. You need to configure pipelines, deal stages, custom properties, email templates, and dashboards. HubSpot offers onboarding services — for an additional £1,000-£3,000 fee.
EasyPeasy Sales is ready in hours. When you sign up, our AI analyses your business and pre-configures your pipeline, branding, target sectors, and sales strategy. You log in to a system that already understands your business — not an empty database.
AI features
This is where the gap is largest. HubSpot's AI features (Sales Hub Professional at £400/month) include basic email assistance and meeting scheduling. Their more advanced AI features are in higher tiers or require third-party integrations.
EasyPeasy Sales includes AI features in every plan:
- AI prospecting — find and score new leads automatically
- AI sales coaching — real-time deal guidance and recommendations
- AI email generation — personalised outreach for each contact
- Market intelligence — automated opportunity monitoring
- AI document generation — proposals and RFP responses
With HubSpot, these features would require the Professional plan plus third-party tools — easily £800+/month for a 5-person team.
Marketing vs Sales focus
HubSpot started as a marketing platform and added CRM later. If your primary need is marketing automation (email newsletters, landing pages, lead scoring from marketing campaigns), HubSpot's Marketing Hub is excellent.
EasyPeasy Sales is built specifically for sales — finding prospects, managing deals, coaching reps, and closing business. If your primary goal is to sell more (rather than run marketing campaigns), EasyPeasy Sales is the better fit.
Branding and customisation
HubSpot's branding customisation requires Enterprise plans (£1,000+/month). EasyPeasy Sales includes full branding (logo, colours, terminology) on all plans. The system can be white-labelled to your company — your reps see your brand, not ours.
Which should you choose?
Choose HubSpot if: you have a marketing team that needs automation, you have budget for Professional/Enterprise tiers, and you have someone to manage the system.
Choose EasyPeasy Sales if: you're a sales-focused SME, you want AI features included without add-ons, you want to be up and running in hours not weeks, and you want flat-fee pricing that doesn't penalise team growth.
The best way to decide is to try both. EasyPeasy Sales offers a free 5-day trial with a fully personalised system — no credit card required.